Data-Driven Growth & Lifecycle Marketing
Hi, I'm Lucas — a Southern California marketer with 15 years driving growth across the full funnel, anchored in deep email and lifecycle marketing. My core is the full lifecycle, run data-first: acquisition, segmentation, behavioral triggers, retention. Deliverability is where I go deep — the technical layer beneath it all, the reputation and authentication that turn a well-targeted campaign into a delivered one. I work the full range: from a 10M+ weekly send program down to single hyper-segmented micro-audiences, and from campaign strategy down to the DMARC alignment and IP warming that protect it at scale.
Fifteen years across agencies and in-house teams, managing campaigns to databases exceeding 200 million opt-ins and driving tens of millions in automated revenue.
I've built IP rotation systems, ML-based scoring models, and personalization frameworks that sustained 98%+ inbox placement. In 2019, I founded LucasJIsrael.com to consult independently across B2C verticals.
Data-Driven Insights
Precision targeting, personalization, and A/B testing rooted in behavioral data and deep segmentation.
Deliverability First
Authentication, reputation, and inbox placement engineered before a single send.
Lifecycle Architecture
Segmentation and behavioral triggers mapped to the full customer journey.
Iterative Refinement
Continuous testing and KPI reporting built into every campaign cycle.
Holistic Integration
Each campaign is one part of a longer brand relationship.
The Result
Stronger engagement, faster list growth, higher conversion, and customers who stay.
Volume is easy to claim. The harder work is the engineering underneath — the segmentation, authentication, and scoring that make every send earn its place in the inbox.
Off the clock, I'm hiking Southern California's trails or deep in a meticulously catalogued vinyl collection — building sets around unexpected connections. The same pattern-finding that makes my segmentation click.
Currently open to full-time roles where deep expertise in email, lifecycle, and growth marketing moves the needle. If you're hiring or want to trade ideas, let's talk.
Email me directly lucas at lucasjisrael dot comHubSpot Certifications
Status
Based in
Working with teams everywhere
Best for
Full-funnel growth · Campaign management