Selected work.
Campaigns built from data, executed end to end — from segmentation and creative through deliverability and compliance.
Best viewed on desktop
Regulated CPG & eCommerce
Data-built, end-to-end campaigns for regulated CPG — personalized email segmented by location and purchase behavior, executed across e-commerce and in-store, inside strict compliance.
TSUMo Snacks × Roy Choi
Geo-targeted campaigns. Ran personalized email driving the Roy Choi × TSUMo Snacks collaboration, segmented by location and purchase behavior.
Results. Cross-channel execution lifted in-store traffic and e-commerce conversion for the pop-up.
Prime Time to Save
Peak-period campaigns. Built a campaign series timed to high-traffic retail windows — lifting engagement without relying on branded-day references.
Testing & Refinement
Continuous A/B testing on visuals and copy to sharpen performance across SMS, social, and email.
Confidence, not more choice
- Tailored content blocks — product selection driven by individual purchase history.
- Brand prioritization — campaign products mapped to demonstrated brand loyalty.
- Niche segmentation — targeting of niche items to keep content relevant to the recipient.
Stack · CPG
- Data
- GA4, Power BI, SEMRush, Headset.IO, Excel
- CRM
- Alpine IQ, Springbig, Clutch, Salesforce SFMC
- eCom
- Leafly, Weedmaps
- PoS
- Leaflogix / Dutchie
- CMS
- Contentful
- Compliance
- CAN-SPAM, CCPA + State & Regional
HTML Email & Braze CRM for ATD
Timed, targeted communications through Braze CRM for networking events — built to maximize attendance and engagement, with responsive custom Stripo templates spanning award ceremonies, webinars, and C-level workshops.
Forum · Hackathon Series
Custom Stripo templates. Responsive HTML built to render cleanly across desktop, tablet, and mobile.
Call for Entries
A four-part email series driving entries and awareness, anchored by a persuasive “Call for Entries.”
Stack · Talent Development
- CRM
- Braze
- Templates
- Stripo — responsive custom HTML
- Formats
- Award ceremonies, webinars, C-level workshops
12 brands, one Club
Newsletters and lifecycle campaigns across a portfolio of 12 home-service brands, managed on behalf of Service Champions Plumbing, Heating & AC — built to retain Club Members, a high-LTV segment.
Built to retain high-LTV members
- Targeted newsletters — email campaigns for 12 distinct brands built to retain Club Members.
- Club Member experiences — tailored blog content and incentives matched to the exclusivity that segment expects.
- Data-driven relationships — historical metrics distilled into actionable insight for more effective outbound.
- Custom HTML — hand-built HTML and CSS for brand-consistent Club Member templates.
Homespun, on-brand nurture
Adeedo's newsletters for non-club members sit at the top of the funnel — a homespun tone and look that mirrors the brand's television commercials and aligns with its wider presence.
Social proof & promo badges
Reusable, on-brand call-to-action units — social-proof badges, VIP incentives, and promo modules built to drop into any campaign.
From mailbox to inbox
Adapting direct mail for email during COVID-19 — translating a print "we miss you" piece into a digital campaign without losing the brand's warmth.
Stack · Home Services
- ESPs
- MailChimp, ConstantContact, iContact, Campaign Monitor & more
- Workflows · Metrics
- HubSpot, ServiceTitan
- Design
- Photoshop, Illustrator, Canva
- CMS
- WordPress & cloud-agnostic hosting
- Compliance
- CAN-SPAM, CCPA, GDPR, ADA
The Archive.
A deeper cut — the original campaign creatives, available to open or download.