Data-Driven Growth Marketing, Built on Email and Lifecycle

I run full-funnel programs grounded in data: email and lifecycle marketing at the core, deliverability engineering as the technical edge that gets messages seen.

Data at the Center

Every program I run starts with the data: who to reach, when, and what moves them. I build segmentation, lifecycle automation, and full-funnel campaigns across email, SMS, social media, e-commerce, display, and OOH, then optimize against what the numbers show.

Lifecycle and Deliverability

Email and lifecycle marketing are the spine of my work: trigger logic, workflow design, and automation that scales. Deliverability is the technical differentiator: SPF, DKIM, DMARC, IP warming, and reputation management that hold inbox placement above 98%. Over a billion messages delivered.

Results at Scale

Fifteen years across in-house teams and my own consultancy, which I founded in 2019. My work has driven $30M+ in automated revenue from a database of 200M+ opt-ins. The through-line never changes: data first, then the systems that turn it into growth.