Desktop Viewing Recommended 🖥️
Crafting Success: Advanced Strategies
Turning creative ideas into memorable campaigns 📧
From initial spark to the final click.
🚀 Consumer Packaged Goods (CPG)
CPG Campaign Tools
Data: Google Analytics GA4, Power BI, SEMRush, Headset.IO, Excel
CRM: Alpine IQ, Springbig, Clutch, Salesforce SFMC
eCom: Leafly, Weedmaps
PoS: Leaflogix / Dutchie
CMS: Contentful
CAN-SPAM, CCPA + State & Regional Compliance
TSUMo Snacks Exclusive Launch + Pop-Up Event
Geo-Targeted Initiatives: Led the charge via strategic and personalized emails promoting TSUMo Snack’s ‘Roy Choi x TSUMo Snacks’ collaboration.
Results: Cross-channel efforts for this exclusive Pop-Up dramatically increased in-store traffic and eCommerce conversion (stats above).
Capturing the Buzz: Prime Time To Save
Harnessing Retail Excitement: Engineered a series of campaigns to capitalize on peak retail periods, enhancing engagement with no reliance on ‘branded day’ mentions.
Campaign Craft
Experimentation and Refinement: Consistent A/B testing to fine-tune visuals & copy.
- Tailored Content Blocks: Custom product selection based on the individual’s purchase history.
- Brand Preference/Prioritization: Products in campaign align with demonstrated brand loyalty.
- Niche Product Segmentation: Targeting of niche items, ensuring the content is highly relevant.
“Consumers don’t want more choice, they want to be more confident in the choices presented.”
@profgalloway 2022
Scott Galloway – Professor, NYU Stern School of Business
🚀 Talent Development (TD): HTML Email Templates & Braze CRM Management for ATD
- Strategic Campaign eBlast Planning: Impactful networking events with precisely timed and targeted communications via Braze CRM, maximizing attendance and engagement.
- Custom Stripo HTML Templates: Personalized, responsive templates for diverse initiatives. From award ceremonies and educational webinars to exclusive C-level workshops.
2023 ATD Best Award Campaign Series: Persuasive “Call for Entries”
Four-Part Email Campaign: “Call for Entries” series to drive participation & heightened awareness.
“Success Is Making Those Who Believed In You Look Brilliant”
Dharmesh Shah – Co-Founder, CTO HubSpot
@dharmesh 2016
🚀 Brand Marketing Mastery: Home Services & HVAC
This section showcases newsletters and projects from a portfolio of 12 home service brands, expertly managed by myself, on behalf of Service Champions Plumbing, Heating, & AC.
- Loyalty Through Targeted Newsletters: Designed and executed tailored email campaigns for 12 distinct home service brands, ensuring engagement and loyalty among “Club Members“, a high LTV segment.
- Experiences for Club Members: Tailored content and incentives, reflecting exclusivity and value expected by Club Members, resulting in sustained engagement and higher retention.
- Stronger Relationships via Data: Leveraging historical metrics to distill actionable insights, resulting in more effective outbound email campaigns.
- The Art of Customized HTML: Advanced HTML/CSS used to create bespoke, visually appealing club member email templates.
Adeedo‘s newsletters for non-club members, positioned at the top of the sales funnel, adopt a homespun tone and aesthetic. This approach mirrors their brand’s nostalgia as seen in their classic television commercials, ensuring a seamless alignment with their overall online presence.
Adeedo’s Famous Commercial
Home Service Campaign Tools
ESPs: MailChimp, ConstantContact, iContact, Campaign Monitor, & more
Workflows, Segmentation, Metrics: HubSpot, ServiceTitan
Design: Photoshop, Illustrator, Canva
CMS: WordPress & Cloud Agnostic Hosting
Compliance: CAN-SPAM, CCPA, GDPR, ADA
Tailor-Made, Brand-Consistent CTAs
From Mailbox Victories to Inbox Achievements – Adapting Direct Mail for Email Campaign Excellence during Covid-19 😷
